Privacy Policy
Last updated 5 June 2026
Waypoint Journeys ("we", "us") designs private luxury expeditions to remote destinations. This policy explains what information we collect through wpjourneys.com, how we use it, and the choices you have. Questions: info@wpjourneys.com.
Information we collect
- Information you give us — when you submit an inquiry form or contact us: your name, email, phone/WhatsApp, destination interest, travel dates, group size, budget range, and any message you include.
- Marketing attribution — campaign parameters from the link you arrived on (utm_source, utm_medium, utm_campaign, utm_content, utm_term) and ad click identifiers (fbclid from Meta, gclid from Google), the referring website, and the page you landed on.
- Technical data — IP address, browser/user-agent, and pages viewed, collected through the cookies and tags described below.
Cookies & tracking technologies
We use a small number of first-party cookies to run the site, and third-party tags to measure traffic and the performance of our advertising.
| Cookie / tag | Set by | Purpose |
|---|---|---|
| wp_lang | Waypoint (first-party) | Remembers your language choice (EN / 中文). Functional. |
| wp_attribution | Waypoint (first-party) | Remembers the campaign/referrer you arrived from so an inquiry can be attributed. Functional. ~30 days. |
| wp_consent | Waypoint (first-party) | Remembers that you've seen / responded to our cookie notice. |
| Meta Pixel (_fbp, _fbc) | Meta Platforms | Measures ad performance and builds audiences for advertising on Facebook & Instagram. |
| Google Analytics 4 (_ga) | Aggregate site analytics — how visitors find and use the site. | |
| Google Ads | Measures ad conversions and supports remarketing. |
When you submit an inquiry, we also send a server-to-server event to Meta (the Conversions API) and a conversion to Google. To help match the event to your ad click while protecting your data, your email and phone are hashed (irreversibly scrambled) before being sent; we never send these to the ad platforms in plain text for this purpose.
How we use your information
- To respond to your inquiry and plan your expedition.
- To measure which ads and campaigns lead to inquiries, and to improve them.
- To operate, secure, and improve the website.
Who we share it with
We do not sell your personal information. We share limited data with service providers who act on our behalf:
- Google — we deliver inquiry details to our own Google Workspace (Gmail and Google Sheets, via Google Apps Script) so our team can respond quickly; and we use Google Analytics & Google Ads for measurement.
- Meta Platforms — the Meta Pixel and Conversions API for advertising measurement (hashed identifiers as described above).
These providers process data in the United States.
How long we keep it
Inquiry details are kept for as long as needed to assist you and for our normal business records. Analytics and advertising data follow the retention periods of Google and Meta. You can ask us to delete your inquiry at any time.
Your choices
- Cookies — you can block or delete cookies in your browser settings. You can opt out of personalised ads via Meta ad preferences and Google ad settings.
- Access or deletion — email info@wpjourneys.com to request a copy of, or the deletion of, the information you've given us.
A note for visitors in the UK / EU
We are expanding into the UK and EU. For visitors in those regions we will request consent before setting non-essential (analytics/advertising) cookies. If you are visiting from the UK/EU and have questions about your rights under the UK GDPR or GDPR, contact us at info@wpjourneys.com.
Changes
We may update this policy from time to time; the "last updated" date above will change accordingly.
Contact
Waypoint Journeys — info@wpjourneys.com